Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network

Stefan Mileschin · 10th August 2012, 08:52

Boingo tried its hand at free WiFi with Google earlier this summer, and now it's acquired Cloud Nine Media to help it claim a larger slice of the sponsored internet access pie. Though Boingo's 500,000 subscription-based access points vastly outnumber its acquisition's 6,000 ad-sponsored locations, it hopes to use the newly purchased company's hotspot sponsorship and ad-sales expertise to increase its free WiFi footprint. "This acquisition allows us to bring that capability in-house to better serve our growing need to deliver sponsored WiFi," Boingo CEO David Hagan told AllThingsD. Naturally, the firm's $9.95-a-month plan will live on, but it's good to know that Boingo will enable more folks to surf the web free of charge from here on out.

http://www.engadget.com/2012/08/09/b...ponsored-wifi/

10th August 2012, 08:52	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,514	Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network Boingo tried its hand at free WiFi with Google earlier this summer, and now it's acquired Cloud Nine Media to help it claim a larger slice of the sponsored internet access pie. Though Boingo's 500,000 subscription-based access points vastly outnumber its acquisition's 6,000 ad-sponsored locations, it hopes to use the newly purchased company's hotspot sponsorship and ad-sales expertise to increase its free WiFi footprint. "This acquisition allows us to bring that capability in-house to better serve our growing need to deliver sponsored WiFi," Boingo CEO David Hagan told AllThingsD. Naturally, the firm's $9.95-a-month plan will live on, but it's good to know that Boingo will enable more folks to surf the web free of charge from here on out. http://www.engadget.com/2012/08/09/b...ponsored-wifi/

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