Stefan Mileschin

Lower unemployment rates fuel consumer confidence

Online sales during Black Friday, the busiest shopping day in November and often the entire year, reached $3.34 billion in the United States by the day’s close, surpassing $3 billion in e-commerce transactions for the very first time.

According to the latest report from Adobe Digital Index, online spending in the US on Wednesday reached $1.57 billion, up 19 percent from last year, while reaching $1.93 billion by the end of Thanksgiving Day, up 11.5 percent from last year. By midnight on Friday, sales increased 22 percent from the same day last year while the number of online customers largely outpaced in-store customer foot traffic.

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