Battlefield 3 Premium Sells Over 800K Since Launch

Stefan Mileschin · 2nd July 2012, 10:31

While many scoffed at Battlefield 3's late-arriving competitor to Call of Duty Elite, it seems to have worked quite splendidly for the publisher. More than 800,000 players have signed up for Premium in its first two weeks of availability, EA Games' Patrick Soderlund revealed. Although Premium less a "service" like Elite and more of a DLC Season Pass, the $50 asking price does include a lot of content. Namely, Premium includes access to over $75 worth of content, making it a "value" for hardcore fans of the series. Speaking to USA Today, Soderlund said that "we are very pleased with the performance so far." When asked if this strategy is something EA will pursue with future games, he said: "We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now."

Call of Duty Elite currently has over two million paying subscribers, a number which took about six months to reach.

http://www.techpowerup.com/168407/Ba...ce-Launch.html

2nd July 2012, 10:31	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,541	Battlefield 3 Premium Sells Over 800K Since Launch While many scoffed at Battlefield 3's late-arriving competitor to Call of Duty Elite, it seems to have worked quite splendidly for the publisher. More than 800,000 players have signed up for Premium in its first two weeks of availability, EA Games' Patrick Soderlund revealed. Although Premium less a "service" like Elite and more of a DLC Season Pass, the $50 asking price does include a lot of content. Namely, Premium includes access to over $75 worth of content, making it a "value" for hardcore fans of the series. Speaking to USA Today, Soderlund said that "we are very pleased with the performance so far." When asked if this strategy is something EA will pursue with future games, he said: "We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now." Call of Duty Elite currently has over two million paying subscribers, a number which took about six months to reach. http://www.techpowerup.com/168407/Ba...ce-Launch.html

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