jmke

JEREZ IS a city in ferment, and it’s not just the fact it’s packed with ATI distributors, graphics card partners and the press that is the reason.

The city that gave its name to sherry, in Andalucia, is building, building and building again. Holiday apartments, offices, Sherry Theme Parks – no really – and so many banks it’s hard to find a shop.

Nevertheless, and notwithstanding this building frenzy, Jerez also saw unassuming but dead smart ATI CEO Dave Orton flit between the hacks, its customers and their customers, the distributors. This is a complex chain, but ex-SGI employee Orton seems in little doubt about the future.

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