Stefan Mileschin

Marketing is a very powerful tool. A successful marketing campaign or product segmentation can increase sales more than ten-fold. It is not something we hear or talk about much in the motherboard arena – while a manufacturer will try and promote all the features they have on a product, advertising is usually limited to web advertisements, gaming shows, or an attempt to get as many positive reviews in the media as possible. But certain manufacturers do enjoy branding their products – Republic of Gamers, Sniper, Big Bang, and Fatal1ty. Today we are looking at just that – a Fatal1ty branded product, the ASRock Fatal1ty Z77 Professional.

http://www.anandtech.com/show/5842/a...-floppy-on-z77