Apple under antitrust pressure from French firms

Stefan Mileschin · 29th October 2020, 13:34

Advertisers up in arms

The French competition bureau has received complaints from publishers and advertising firms alleging that Apple is busting their collective asses.

According to the Wall Street Journal, starting next year Apple's iOS will makes apps ask for permission from people to tag an “advertising identifier”.

This delivers adverts tailored to people and provides data on how well advertising campaigns have done.

But the Interactive Advertising Bureau along with other firms, reckon that not many people will say "oui" to the tracking.

That, said the Journal, means game publishers and news publishers to sell such ads.

One survey suggested that 85 percent of people would just say “non!” if asked to opt into Apple's system.
https://fudzilla.com/news/51777-appl...m-french-firms

29th October 2020, 13:34	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Apple under antitrust pressure from French firms Advertisers up in arms The French competition bureau has received complaints from publishers and advertising firms alleging that Apple is busting their collective asses. According to the Wall Street Journal, starting next year Apple's iOS will makes apps ask for permission from people to tag an “advertising identifier”. This delivers adverts tailored to people and provides data on how well advertising campaigns have done. But the Interactive Advertising Bureau along with other firms, reckon that not many people will say "oui" to the tracking. That, said the Journal, means game publishers and news publishers to sell such ads. One survey suggested that 85 percent of people would just say “non!” if asked to opt into Apple's system. https://fudzilla.com/news/51777-appl...m-french-firms

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