Stefan Mileschin

Accidently reveals how much control it has and how difficult it is to compete

Fruity Cargo Cult Apple, which has previous form running an ebook cartel, is trying to defend itself against an antitrust lawsuit with huge implications and a formal EU investigation over its App Store antics.

Typically it is doing it through an advertising campaign which appears to be trying to reassure users that it is not trying to steal their money or the money of developers who prop up the app store.

“Today, the App Store is more vibrant and innovative than ever, offering equal opportunities to developers to deliver their apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch”, reads a new page at Apple’s website titled “App Store — Principles and Practices.” “We’re proud of the store we’ve built and the way we’ve built it.”

Apple says it has paid out $120 billion to App Store developers worldwide since the platform launched, and the company again touts the quick approval process and efficient work of its app review team, which now “represents 81 languages across three time zones”.

Of course, it is not saying how much it would have paid to App Store developers if it has charged them less than the third it takes off them now.

It claimed that 60 percent of the approximately 100,000 apps and app updates reviewed each week are approved, with rejections mostly stemming from “minor bugs, followed by privacy concerns”. Apple notes that anyone who feels that they were unjustly rejected can have their situation looked at by the App Store Review Board.

It does not say, which was part of the Spotify complaint, what happens if Apple thinks that your app competes with its apps.

https://fudzilla.com/news/48788-appl...re-allegations