Apple thinks the future is AR

Stefan Mileschin · 4th October 2022, 09:40

Metaverse not so much

The company which invented the reality distortion field and the rounded rectangle does not believe in the metaverse, but sees the world moving towards VR.

Apple Chief Executive Tim Cook told Dutch media outfit Bright that AR through glasses or a smartphone - a transformational technology that will soon be as ubiquitous as a smartphone or the internet.

“I think AR is a profound technology that will affect everything. . . we are really going to look back and think about how we once lived without AR.”

This is different from VR or the metaverse being pushed by Mark Zuckerberg’s Meta Platforms. He thinks that VR would be a hard sell because the average person is clueless what it actually is.

VR, while more immersive, it limiting. “I don’t think you want to live your whole life that way,” Cook said. “VR is for regular periods, but not a way to communicate well.”

In the interview, Cook also said computer programming is the most important language students can learn today, and called climate change the world’s biggest challenge.

https://fudzilla.com/news/iot/55590-...e-future-is-ar

4th October 2022, 09:40	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Apple thinks the future is AR Metaverse not so much The company which invented the reality distortion field and the rounded rectangle does not believe in the metaverse, but sees the world moving towards VR. Apple Chief Executive Tim Cook told Dutch media outfit Bright that AR through glasses or a smartphone - a transformational technology that will soon be as ubiquitous as a smartphone or the internet. “I think AR is a profound technology that will affect everything. . . we are really going to look back and think about how we once lived without AR.” This is different from VR or the metaverse being pushed by Mark Zuckerberg’s Meta Platforms. He thinks that VR would be a hard sell because the average person is clueless what it actually is. VR, while more immersive, it limiting. “I don’t think you want to live your whole life that way,” Cook said. “VR is for regular periods, but not a way to communicate well.” In the interview, Cook also said computer programming is the most important language students can learn today, and called climate change the world’s biggest challenge. https://fudzilla.com/news/iot/55590-...e-future-is-ar

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Apple thinks annoying teens will get them to switch from Android	Stefan Mileschin	WebNews	0	12th January 2022 08:02
PlayStation CEO thinks VR's bright future is still years away	Stefan Mileschin	WebNews	0	30th October 2020 11:18
Apple thinks it can get its macOS running on the iPhone	Stefan Mileschin	WebNews	0	2nd July 2020 08:30
Daimler thinks self-driving EVs are the future of car sharing	Stefan Mileschin	WebNews	0	2nd September 2017 20:40
BMW thinks holograms are the future of interfaces	Stefan Mileschin	WebNews	0	19th December 2016 08:18
Calvin Klein thinks Apple was paid fairly in Samsung patent case	Stefan Mileschin	WebNews	0	5th August 2016 16:45
AMD thinks the future is immersive devices	Stefan Mileschin	WebNews	0	14th June 2016 14:17
Judge thinks Apple jury is daft as a brush	Stefan Mileschin	WebNews	0	9th July 2015 15:44
Ex-Microsoft COO thinks Apple lost its vision	Stefan Mileschin	WebNews	0	28th March 2013 07:53
Intel thinks future PCs will be like Kinect	Stefan Mileschin	WebNews	0	9th January 2013 08:29