Apple’s app store dominance under siege

Stefan Mileschin · 14th March 2024, 08:42

Major concession or orchestral manoeuvres in the dark?

Fruity cargo-cult Apple has made a significant concession in its ongoing battle to maintain control over its App Store empire.

The tech giant announced yesterday that developers will now be free to distribute their apps directly to consumers, bypassing the App Store altogether.

To be fair, this is not what Apple wanted, it is a response to the European Union’s Digital Markets Act (DMA), which recently came into effect. The DMA aims to level the playing field and curb the dominance of tech giants like Apple, Amazon, TikTok, Meta Platforms, Alphabet’s Google, and Microsoft.

Jobs’ Mob has reaped the rewards of its tightly controlled walled garden for years. Developers wanting access to millions of iPhone and iPad users had no choice but to play by Apple’s rules. The App Store, with its hefty fees of up to 30 per cent, has been a cash cow for the company. But now, the winds of change are blowing.

Hargreaves Lansdown analyst Susannah Streeter said that the new policy allows developers to sidestep the App Store, but it’s not entirely free for all.

https://fudzilla.com/news/58620-appl...ce-under-siege

14th March 2024, 08:42	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Apple’s app store dominance under siege Major concession or orchestral manoeuvres in the dark? Fruity cargo-cult Apple has made a significant concession in its ongoing battle to maintain control over its App Store empire. The tech giant announced yesterday that developers will now be free to distribute their apps directly to consumers, bypassing the App Store altogether. To be fair, this is not what Apple wanted, it is a response to the European Union’s Digital Markets Act (DMA), which recently came into effect. The DMA aims to level the playing field and curb the dominance of tech giants like Apple, Amazon, TikTok, Meta Platforms, Alphabet’s Google, and Microsoft. Jobs’ Mob has reaped the rewards of its tightly controlled walled garden for years. Developers wanting access to millions of iPhone and iPad users had no choice but to play by Apple’s rules. The App Store, with its hefty fees of up to 30 per cent, has been a cash cow for the company. But now, the winds of change are blowing. Hargreaves Lansdown analyst Susannah Streeter said that the new policy allows developers to sidestep the App Store, but it’s not entirely free for all. https://fudzilla.com/news/58620-appl...ce-under-siege

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