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Apple realised its App store cut was excessive nine years ago Apple realised its App store cut was excessive nine years ago
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Apple realised its App store cut was excessive nine years ago
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Old 6th May 2021, 08:55   #1
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Default Apple realised its App store cut was excessive nine years ago

App store boss suggested a price cut but wanted to see how long they could milk it for

Phil Schiller, the Apple executive in charge of the App Store, raised the possibility of the company cutting its 30 percent commission rate to 25 or even 20 percent back in 2011 in response to competition.

Schiller floated the idea in an email to then Apple CEO Steve Jobs and head of Apple services Eddy Cue and has been revealed as part of the company's legal battle with Epic Games.

https://fudzilla.com/news/52812-appl...nine-years-ago
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