Stefan Mileschin

What could possibly go wrong?

Apple is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle based around its own battery technology.

For those who came in late, the iPhone maker's automotive efforts, known as Project Titan, have been an expensive joke. It all started in 2014 with shedloads of hype, but it rapidly became clear that Apple was out of its depth. To pull off a stunt like this Apple needed to get a carmarker on its side, but Jobs' Mob honestly believed it was calling the shots and did its usual trick of asking an arm and leg from its partners. While that might have worked in the world of IT, it didn't work with the automakers who told Apple to go forth and multiply.

At one point, Apple drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.

Now it seems that the Tame Apple Press thinks this team has progressed enough that it now aims to build a vehicle for consumers.

Central to Apple's strategy is a new battery design the Tame Apple Press thinks could "radically" reduce the cost of batteries and increase the vehicle's range. Although to be fair Apple's history with battery life has been a little over hyped too.

https://fudzilla.com/news/52095-appl...building-a-car