Apple demands cut of virtual exercise classes

Stefan Mileschin · 30th July 2020, 08:16

You might have saved your business, but you have to give us a third of your income

After Airbnb and ClassPass began selling virtual classes because of the pandemic, Apple demanded a huge slice of the profits.

ClassPass built its business on helping people book exercise classes at local gyms. So when the pandemic forced gyms across the United States to close, the company shifted to virtual classes. Then ClassPass received a concerning message from Apple.

Because the classes it sold on its iPhone app were now virtual, Apple said it was entitled to 30 percent of the sales, up from no fee previously, according to a person close to ClassPass who spoke on the condition of anonymity for fear of incurring the wrath of Jobs’ Mob.

The iPhone maker said it was merely enforcing a decade-old rule. Airbnb experienced similar demands from Apple after it began an "online experiences" business that offered virtual cooking classes, meditation sessions and drag queen shows, augmenting the in-person experiences it started selling in 2016.

https://fudzilla.com/news/51257-appl...ercise-classes

30th July 2020, 08:16	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,514	Apple demands cut of virtual exercise classes You might have saved your business, but you have to give us a third of your income After Airbnb and ClassPass began selling virtual classes because of the pandemic, Apple demanded a huge slice of the profits. ClassPass built its business on helping people book exercise classes at local gyms. So when the pandemic forced gyms across the United States to close, the company shifted to virtual classes. Then ClassPass received a concerning message from Apple. Because the classes it sold on its iPhone app were now virtual, Apple said it was entitled to 30 percent of the sales, up from no fee previously, according to a person close to ClassPass who spoke on the condition of anonymity for fear of incurring the wrath of Jobs’ Mob. The iPhone maker said it was merely enforcing a decade-old rule. Airbnb experienced similar demands from Apple after it began an "online experiences" business that offered virtual cooking classes, meditation sessions and drag queen shows, augmenting the in-person experiences it started selling in 2016. https://fudzilla.com/news/51257-appl...ercise-classes

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