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AMD (NYSE: AMD) today launched AMD Radeon™ R7 240, AMD Radeon™ R7 250 and AMD Radeon™ R7 260X, new GPUs for a new era in gaming. AMD Radeon™ R7 Series graphics cards are an ideal solution for everyday gamers looking to boost the graphics performance of their PCs.



Based on award-winning AMD Graphics Core Next (GCN) architecture, the AMD Radeon R7 Series graphics card all support Mantle, technology developed by AMD to enable game developers to harness the GCN-powered cores of both PCs and consoles for a streamlined development process[i]. Games enabled with Mantle will be able to speak the native language of the GCN architecture, offering an unmatched level of hardware optimization that unlocks revolutionary performance and image quality.



“Built on GCN architecture, AMD Radeon R7 Series GPUs are designed to deliver optimal performance and quality for users looking to enhance the graphics performance of their PCs,” said Matt Skynner, corporate vice president and general manager, Graphics Business Unit, AMD. “We have winning products at every price point and AMD is proud to be able to deliver affordable hardware designed for performance to suit the needs of every gamer.”



AMD Radeon R7 240 and AMD Radeon R7 250 graphics cards deliver stunning graphics performance, from web browsing to video editing. With AMD App Acceleration, users can accelerate application performance with the powerful parallel computing capabilities of the GCN architecture[ii]. In addition, AMD Radeon R7 Series graphics fully support DirectX® 11.2 and enable users to unlock incredible graphics performance and new features in Windows 8.1.



AMD Radeon R7 260X graphics card packs the performance and enthusiast-class features at a spectacular price. A signature feature of the AMD Radeon R7 260X graphics card is the new AMD TrueAudio technology, which enables revolutionary audio experiences through stereo headsets and speakers[iii]. Equipped with a dedicated audio processor right on the GPU, AMD Radeon R7 260X graphics card will deliver a richer and deeply immersive soundscape for gamers, including true to life echoes, convolution reverbs and fuller sounding environments. AMD Radeon R7 260X is the epitome of performance, efficiency and value for gamers in the market for a mid-range graphics card.


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