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After Selling HyperX to HP, Kingston Resurrects FURY Brand for DRAM and SSDs
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After Selling HyperX to HP, Kingston Resurrects FURY Brand for DRAM and SSDs
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8th June 2021, 09:13
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 153,575
 |  After Selling HyperX to HP, Kingston Resurrects FURY Brand for DRAM and SSDs Last week, we reported that the highly anticipated acquisition of Kingston's HyperX gaming brand by HP was completed for the sum of $325 million. As we noted, the terms of the deal did not include any of the HyperX branded DRAM, flash, or storage products, which is Kingston's bread and butter, as the deal focused more on the gaming accessory business as well as the brand value. We have now learned that Kingston is rebranding the DRAM and storage products it retains as the FURY series. https://www.anandtech.com/show/16740...am-and-storage |
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