On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI salesmanship found elsewhere in the tech industry, Adobe frames it all as supplementary tech that “helps take the tedium out of post-production.”
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Adobe previews AI video tools that arrive later this year
12th September 2024, 07:52
Adobe previews AI video tools that arrive later this year 
