Apple invents its own version of Google Lens called Visual Intelligence

The new feature is activated by a new touch-sensitive button on the right side of the device called Camera Control. With a click, Visual Intelligence can identify objects, provide information, and offer actions based on what you point it at. For instance, aiming it at a restaurant will pull up menus, hours, or ratings, while snapping a flyer for an event can add it directly to your calendar. Point it at a dog to quickly identify the breed, or click a product to search for where you can buy it online.