Ubisoft wants you to get used to not owning games

@ 2024/01/18
Of course you will still pay for them

Ubisoft has changed the name of its online game service again, and launched a cheaper PC version of its "Classics" package.

The publisher's subscription boss, Philippe Tremblay said that the reason is to make players "comfortable" with not owning their games.

It's hard to keep track of how many times Ubisoft has renamed its online game hubs, with Uplay, Ubisoft Game Launcher, Ubisoft Connect, Uplay+, Uplay Passport, Ubisoft Club, and now Ubisoft+ Premium and Ubisoft+ Classics, all names used in the last ten years or so.

It's baffling why anyone would want any of them, given Ubisoft only released five non-mobile games last year.

Tremblay said that there was a demand and the company's subscription service had its best ever month October 2023.

He claimed the service has had "millions" of subscribers, and "over half a billion hours" played.

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