Xerox fires 15 per cent of staff
@ 2024/01/05But they are not layoffs but reinventions
Xerox has been hitting the PRspeak this week to find a new word to describe the fact that it has handed 15 per cent of its workforce their P45s and pink slips.
The word “redundancy” appears too much like the company is in trouble and “fired” makes it looks like the workers made a mistake, so Xerox’s PR department has settled on the word “reinvention.”
In announcing the cuts, Xerox said Wednesday that it is adopting a “new operating model “and “organisational structure” which should boost its core print business, while also forming a new business services unit.
Xerox has been hitting the PRspeak this week to find a new word to describe the fact that it has handed 15 per cent of its workforce their P45s and pink slips.
The word “redundancy” appears too much like the company is in trouble and “fired” makes it looks like the workers made a mistake, so Xerox’s PR department has settled on the word “reinvention.”
In announcing the cuts, Xerox said Wednesday that it is adopting a “new operating model “and “organisational structure” which should boost its core print business, while also forming a new business services unit.