Google Chrome's third-party cookie phaseout begins on January 4

It's finally time. Google already announced that as part of its ongoing "Privacy Sandbox" initiative, it'll begin to restrict third-party cookies in Chrome starting in Q1 2024, and now, we have the exact launch date: January 4. At first, only a random one percent of Chrome users globally will see "Tracking Protection" enabled in their browser, meaning third-party cookies will be blocked by default. If you happen to be one of these lucky folks, you'll see a prompt on the address bar indicating as such, thus limiting cross-site tracking in the name of privacy.