X lawsuit accuses Media Matters of running a campaign

X has filed a lawsuit against media watchdog group Media Matters over the latter's research that showed ads on the social network appearing next to antisemitic content. The company's owner, Elon Musk, promised to file a "thermonuclear lawsuit" against the organization late last week following an advertiser exodus. In its complaint, X said Media Matters "knowingly and maliciously manufactured side-by-side images depicting advertisers' posts on X Corp.'s social media platform beside Neo-Nazi and white national fringe content." It added that the group portrayed the "manufactured images" as if they represented the typical user's experience in the platform. "Media Matters designed both these images and the resulting media strategy to drive advertisers from the platform and destroy X Corp," the company wrote.