Meta will mark political and social ads altered by AI starting next year

Meta will require advertisers to disclose whether the ads they submit for its websites have been digitally altered, including through the use of AI tools, if they're political or social in nature. Ads that have been digitally altered will be marked as such on Meta's platforms, in the same way some advertisements come with a "Paid for" disclaimer. The company will start implementing the rule in the new year, just as the campaign period for what's expected to be a brutal and divisive 2024 US presidential elections heats up.