X sues X in trademark infringement lawsuit

Elon Musk's X Corp is facing what could be the first of several lawsuits related to its name. A Florida-based company called X Social Media has accused X Corp. of trademark and service mark infringement, obviously for the use of the letter "X." Musk rebranded Twitter in July, renamed the social network as "X" and replaced its iconic bird logo with the letter. The executive is known for having an affinity for the letter X, so it didn't really come as a surprise, but as trademark attorney Josh Gerben told Reuters back then, there's "about a 100 percent probability that Twitter/X will be sued by both opportunistic and legitimate plaintiffs over the new name." Today, Gerben's firm represents the plaintiff in this case.