Microsoft's latest Xbox marketing stunt is a pizza-scented controller

Microsoft is no stranger to novelty Xbox collaborations, but its latest is certainly its smelliest. The company is helping Paramount pitch the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie by giving away a limited batch of pizza-scented Xbox controllers. Yes, you can smell whiffs of cheese and pepperoni while you play, even if last night's pie is still sitting in the fridge.