Valve banning Steam games featuring AI-created art

@ 2023/07/03
Developers must prove they have paid for it

Valve has reportedly started banning Steam games featuring AI-created art assets, unless developers can prove they have rights to the IP used in the data set that trained the AI to create them.

In a Reddit post spotted by games industry veteran Simon Carless, a developer recounted submitting an early version of a game to Steam with a few "fairly obviously AI generated" assets which they said they planned to improve by hand in a later build.

In response, they were told the game could not be approved unless the developer could prove to Valve that they owned all the necessary rights.

"After reviewing, we have identified intellectual property in [Game Name Here] which appears to belongs to one or more third parties," Valve said. "In particular, [Game Name Here] contains art assets generated by artificial intelligence that appears to be relying on copyrighted material owned by third parties. As the legal ownership of such AI-generated art is unclear, we cannot ship your game while it contains these AI-generated assets, unless you can affirmatively confirm that you own the rights to all of the IP used in the data set that trained the AI to create the assets in your game."

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