Amazon is reportedly planning an ad-supported tier for Prime Video

The report goes on to say that advertisers are eager for Amazon to jump on board, as other players such as Netflix, have recently added an ad-supported option to their lineup. Services such as Hulu, Max and Peacock have had ad-supported options since the beginning. WSJ says that ad buyers "want more access to premium movies and programs that have remained largely ad free, content that often garners more buzz."